The two things which make google king of search market

Free services and adsense

The two words which made google king on internet and helping the google to avoid fraud on internet.Adsense helped google to become king lest figure out how

Adsense

adsense was a effort to make people on the internet join collectively and get benefitted from serving the ads, before google nor msn and nor yahoo tried to make people happy by giving them share from their income.They were keen to fill their pockets only but google thought that this might be the main point on which they can leverage further marketing strategy and really it proved there are crores of people getting benefited through adsense and google is also earning through adwords and advertisers are happy because they get better platform and cheaper advertisement medium which is very vast.

Free services

Gmail :free email service with vast storage capacity
Orkut : A big social networking site,boomed up specailly in india
Softwares : Free softwares for people

There are other things also which associated in google's supremacy that are public relations that may be trhough matt cutts or google blog.


This was proved when yahoo opened its own adsense substitute yahoo publishers network.

Google is also trying new ways to make adsense more easier for webmasters like the development of new admanager which is in beta. Find it here http://www.google.com/admanager

This is really a key for success in any market "take people with you as they are the ones who make your path to success".Till now companies used to make just profit out of internet users but now internet is a open market where user will be the king and the companies will have to provide them with better facilities and services.